Bhutan is often referred to as the "Land of the Thunder Dragon" due to its name in the local language, "Druk Yul", which translates to the "Land of the Druk" (Druk being the dragon in Bhutanese culture). The country is also known for its stunning natural landscapes, its strong commitment to Gross National Happiness (GNH), and its preservation of culture and tradition.

In addition, Bhutan is sometimes called the "Happiest Country" due to its focus on well-being, environmental sustainability, and cultural preservation over purely economic measures.